Retailers Rated On Marketing “Christmas” To Public

The American Family Association has rated national retailers on how they used or avoided using the word “Christmas” in their advertising. AFA reviewed up to four criteria to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.),it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

For the retailers’ ratings….