Google launches self-driving car

The fate of Google Inc.’s self-driving car rests in the hands of Livonia-based Roush Industries Inc. and other local suppliers.

Roush, an engineering and specialty manufacturing company known for its custom Ford Mustang models, will assemble a test fleet of 100 Google prototypes in 2015, which Crain’s reported back in May.

Google made an announcement last week that global suppliers with offices in Southeast Michigan, including Auburn Hills-based Continental Automotive Systems and Farmington Hills-based Robert Bosch LLC, would supply parts to the vehicles.

The Silicon Valley-based Internet giant did not contract with an automaker for the project, Chris Urmson, director of Google’s self-driving cars program, told reporters at last week’s Automotive News World Congress in Detroit. Urmson did say that when the pod-like two-seater electric cars are ready for production, an automaker would be involved. He didn’t specify whether the automaker would be one of the Detroit 3.

Roush has leased additional space at 28220 Plymouth Road in Livonia and refurbished the space for the project, Maureen Crowley, director of corporate communications, told Crain’s.

“We’ve built out a whole area specifically for this program,” Crowley said. “It’s been a great opportunity for us to expand upon our assembly capabilities.”

….Mercedes-Benz AG unveiled its self-driving luxury prototype earlier this month at the Consumer Electronics Show in Las Vegas.

Dieter Zetsche, CEO of Mercedes parent Daimler AG, told reporters that self-driving cars are the future of automotive….

By Dustin Walsh – CrainsDetroit.com –

Where virtual reality is going

Right now, companies are selling improved tech that allows a helmet-wearer to see landscape and people in a wider perspective, and hear layers of sounds to the left and right, and above and below him. He can also walk inside the virtual set up.

He can’t touch everything he sees yet, but that’s coming. And perhaps one day, he’ll be able to sit down at a lavish meal and smell and taste the food.

Sight, sound, touch, smell, taste. A five-sense envelope.

He’ll leap off a cliff, fly through the clouds, and attack a monster coming his way, and he’ll win. He’ll do this over and over, and begin to control his own attendant fear. (You can see the obvious military use.)

But…the money men behind virtual reality will want more. They’ll want to program the user’s reactions AHEAD OF TIME; his feelings, sensations, nervous-system responses, endocrine outputs, brain signals.

The full package.

“Press Button A on your remote and receive the complete experience as we give it to you.”

Eventually, there won’t be a button A. Buyers will want what they’re given.

That’s the threshold, the crossover:

Why try to imagine and create your own reactions? Why try to minimize your Pavlovian responses? The VR techs already have the answers for you.

And their answers are very much like a medical protocol.

Entrainment on multiple levels. This is where virtual reality is heading.

In the process, the basic principle of elite reality-building will be expanded: cut off the individual’s imagination; bury it; exclude it; make it unnecessary.

Why?

Because that imagination, and its ability to invent new unpredictable realities, is ultimately what stands between a locked-down planet and a planet that has a chance of freedom….

By Jon Rappoport – No More Fake News –