From American Family Association –
Just a few years ago, roughly 80 percent of the nation’s retailers ignored the use of “Christmas” in their stores and in advertising, choosing instead to use the politically correct terms “Happy Holidays” or “Holiday Sales.”
While there has been a major turnaround among the companies, there have been some holdouts.
For example, last year, AFA called for a Christmas boycott of Radio Shack. For several years, Radio Shack refused to use the word “Christmas” in advertising or otherwise. In fact, many of Radio Shack’s franchise owners joined AFA in urging the company to include “Christmas” in its marketing.
The boycott was successful!
This year, Radio Shack was using “Christmas” well before the end of October. In a press release dated October 22, Radio Shack was promoting an “exclusive lineup of Christmas gifts.”
In an email to AFA this week, the company said for 2014, “RadioShack’s advertising and social media channels will reflect the spirit of the holiday which includes the use of the word “Christmas” in several of our consumer-facing communications.”
We believe this change is the direct result of your and AFA’s efforts.
You can help us continue to win the War on Christmas.
Right now, we want you to help share the Good News of Jesus’ birth.