The American Family Association has rated national retailers on how they used or avoided using the word “Christmas” in their advertising. AFA reviewed up to four criteria to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.),it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”